July 13, 2023
Visitor arrivals to Guam have experienced an unprecedented surge, with the number already approaching double that of fiscal 2022, as reported by the Guam Visitors Bureau. Despite a sluggish start in the post-typhoon month of June, 2023 has warmly welcomed a staggering 426,000 visitors to the vibrant island paradise. This remarkable increase in tourism stands in stark contrast to the previous fiscal year, 2022, which represented the last full year of the COVID-19 public health emergency for Guam and saw a mere 216,000 visitors. This impressive rebound in tourism not only signifies a significant boost to Guam's economy but also highlights the enduring allure of this tropical destination that continues to captivate travelers from around the world. With its pristine white sandy beaches, crystal-clear turquoise waters teeming with marine life, and lush tropical landscapes, Guam offers a unique blend of natural beauty, rich history, and vibrant culture. Visitors to Guam can indulge in a wide range of activities and experiences, such as exploring ancient Chamorro villages, diving into colorful coral reefs, hiking through verdant jungles, and enjoying delicious local cuisine. The island's hospitable locals, known for their Håfa Adai spirit, embrace visitors with open arms and share the unique traditions and customs that make Guam so special. In terms of visitor demographics, June witnessed a significant decline in Korean visitors, who have been the most frequent travelers to Guam during the pandemic years. Only 1,515 Korean visitors arrived in June, accounting for approximately 11% of last year's figures. On the other hand, the arrival numbers from Japan showed a slight improvement compared to the previous year. However, flights from the cautious Japanese tourism market remained relatively low, with only 2,641 Japanese visitors in June. Visitor arrivals from Taiwan, which is considered one of Guam's top spending markets, have shown significant improvement compared to last year. In June, approximately 626 visitors from Taiwan arrived on the island, marking a substantial increase from the mere 26 visitors in the same month last year. Guam's tourism industry continues to actively strive towards attracting more visitors from Taiwan and other markets as part of its ongoing recovery efforts. Other significant markets include the Philippines, China, and Russia, all of which have shown a steady increase in visitor numbers over the past few months. In fiscal year 2023, Guam expects to see a recovery of about 25% of the air traffic it experienced during the record-breaking fiscal year 2019, when 1.63 million visitors flocked to the island. Despite the projected lower performance in the final quarter of 2023, mainly due to the impact of Typhoon Mawar, it is anticipated that the total number of tourists will reach approximately 515,000 by September. As travel restrictions gradually ease worldwide and more countries gain control over the pandemic, Guam's tourism industry remains cautiously optimistic about the future. With its unique blend of cultural experiences, outdoor activities, and stunning beaches, the island continues to be an irresistible destination for travelers seeking a paradise getaway .